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The Guinness Storehouse Christmas Market (AKA Winterfest) Is Back

The Guinness Storehouse Christmas Market (AKA Winterfest) Is Back

Yes, the Guinness Storehouse Christmas Market (Winterfest) is back in 2021.

If you read our guide to Christmas markets in Dublin in 2021, you’ll know that it’s pretty slim pickings for this year.

In fact, the Dublin Castle Christmas market is going to be one of the only festive markets taking place in Dublin this year.

However, Guinness recently announced that Winterfest is back again this year and you’ll find all the bits and bobs about it below.

Some quick need-to-knows about the Guinness Storehouse Christmas market

Guinness Storehouse Christmas Market

Photo via the Guinness Storehouse

Although a visit to the Guinness Storehouse Christmas market is fairly straightforward, there are a few need-to-knows that’ll make your visit that bit more enjoyable.

1. Dates

The Guinness Storehouse Christmas market is taking place from Saturday, November 27th 2021 to Sunday, January 2nd 2022.

2. Tickets

So, unlike most of the Christmas markets in Ireland, you need to pay to enter Winterfest. It’s included as part of your Guinness Storehouse ticket, so you pay to do the tour and then you can visit Winterfest. Ticket prices range from €18 to €28.

3. A bit of a note based on last years ‘market’

So, there was a Guinness Storehouse Christmas market last year, but it wasn’t great. In fact, it was just 7 or 8 stalls that were (when we visited, anyway) left unattended, and felt like they were just part of the gift shop. This year sounds like it’ll be a different story, as you’ll discover below.

What to expect from Winterfest at the Guinness Storehouse

inside the Guinness Christmas market

Photos from last years’ market @wemakegoodireland

The Guinness Storehouse Christmas market (or the Winterfest, as it’s officially known) is a month-long market taking place at St. James’s Gate.

Last year, for the month of December, there was a Winter Village, complete with a line-up of local craft makers, artists and much more, occupying a section of the Storehouse grounds. Here’s what to expect from this year.

1. A show-stopping Christmas tree

A ‘show-stopping Christmas tree curated by award winning graphic designer Annie Atkins’ is set to be one of the highlights of Winterfest.

Atkins is the visionary behind the visual design of Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies.

The collaboration is set to bring an immersive festive experience to the Storehouse, with the tree inspired by iconic Guinness advertising.

2. Music and entertainment

Also on the cards (but dates and times still TBC) is pop up music and entertainment, light shows, festive food and more.

There”ll be live performances taking place throughout the Storehouse, with everyone from The Tiny Quartet and The Fundamentals to A&S Productions taking to the stage.

3. Food and drink

So, last year, there was a bit of festive buzz with an outdoor seating area where food and drink was served – we couldn’t find if this is going ahead this year.

If you fancy a bite, you can nip into Arthur’s Bar or 1837 Bar and Brasserie, too. If you opt for the €22 tour, you’ll get a pint included in the Gravity bar, which is a standard part of the tour.

FAQs about Guinness Winterfest

guinness storehouse dublin

Courtesy Diageo Ireland Brand Homes via Ireland’s Content Pool

We’ve had a lot of questions over the last 24 hours asking about everything from is the market definitely taking place to what to expect.

In the section below, we’ve popped in the most FAQs that we’ve received. If you have a question that we haven’t tackled, ask away in the comments section below.

When is the 2021 Guinness Storehouse Christmas market taking place?

The Guinness Winterfest is taking place from Saturday, November 27th 2021 to Sunday, January 2nd 2022.

What is there going to be at Guinness Winterfest?

So far, all we know is that there’s going to be a show-stopping Christmas tree curated by award winning graphic designer Annie Atkins.

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