It’s early September, but I’ve already had a good 30/40 emails asking if there’ll be a Guinness Storehouse Christmas Market in 2024.
The honest answer from the get-go – I’ve no idea. There hasn’t been one in a while.
In 2020, there was what was described by some as a Guinness Christmas Market, when in reality it was a handful of stalls set-up next to the gift shop.
Some quick need-to-knows about Christmas at the Guinness Storehouse
Photo via the Guinness Storehouse
Although it’s still TBC for 2024, here’s what we know about Christmas at the Guinness Storehouse during previous years.
1. Location
The Guinness Storehouse Christmas Market (or the Winterfest, as it’s been called in previous years) is a month-long event that takes place at St. James’s Gate.
2. 2020
In 2020, there was what was described as a Guinness Christmas Market, when in reality it was a handful of stalls set-up next to the gift shop.
3. 2021
In 2021, there was Guinness Winterfest. Designed by Annie Atkins, Winterfest was a five-week Christmas experience that involved live musical performances, entertainment and festive food.
4. 2022
2022 saw a collaboration with Shane Griffin – an award-winning visual artist. This involved setting up a multi-media art installation over seven floors, including a 16-metre projection Christmas tree in the Atrium.
5. 2023
2023 saw a ‘Christmas experience’ with festive foods, live entertainment and immersive installations.
Will there be a Guinness Christmas Market in 2024
Photos from last years’ market @wemakegoodireland
Based on the last couple of years, I think it’s probably likely that we won’t see a Guinness Storehouse Christmas Market in 2024.
In 2020, there was a great buzz around what people thought was due to be a Christmas Market – the reality was (basing this on personal experience) a handful of stalls in the gift shop.
There was a lot of negative feedback online. In their defence, I don’t think it was ever intended to be a Christmas Market, but certain new publications love a click-baity headline.
It’s likely that this year there’ll be another collaboration with a local artist. We’ll update this article when we know more.
More Irish Christmas markets
So, there’s a handful of Christmas markets in Dublin to look forward to if all goes to plan. The most notable is the Dublin Castle Christmas Market which is going into its 5th year.
We’re waiting to hear whether or not Mistletown (Ireland’s largest Christmas event, apparently…) and the Dun Laoghaire Christmas Market will go ahead.
There are plenty of Christmas markets in Ireland confirmed, like:
- Kilkenny Christmas Market
- Galway Christmas Market
- Glow Cork
- Belfast Christmas Market
- Wicklow Christmas Market
- Waterford Christmas Market
FAQs about Guinness Winterfest
Courtesy Diageo Ireland Brand Homes via Ireland’s Content Pool
We’ve had a lot of questions over the last week asking about everything from ‘Is the Guinness Storehouse Christmas Market still running?’ to ‘How much are tickets?’.
In the section below, we’ve popped in the most FAQs that we’ve received. If you have a question that we haven’t tackled, ask away in the comments section below.
Is the Guinness Storehouse Christmas Market a thing in 2024?
When is Guinness Storehouse Winterfest taking place?
Keith O’Hara has lived in Ireland for 35 years and has spent most of the last 10 creating what is now The Irish Road Trip guide. Over the years, the website has published thousands of meticulously researched Ireland travel guides, welcoming 30 million+ visitors along the way. In 2022, the Irish Road Trip team published the world’s largest collection of Irish Road Trip itineraries. Keith lives in Dublin with his dog Toby and finds writing in the 3rd person minus craic altogether.