The Guinness Storehouse Christmas Market isn’t actually a thing (as far as we know!).
Despite the 50 or so emails we’ve had asking about it over the last 5 days, there hasn’t been a market at the Home of Guinness for a while.
In 2020, it was described as a market, when in reality it was a handful of stalls set-up next to the gift shop.
Last year, however, Winterfest kicked off and it was a welcome addition to the city’s festivities.
Some quick need-to-knows about Guinness Storehouse Winterfest

Photo via the Guinness Storehouse
Although it’s still TBC for 2022, here’s what we know from last year (plus a couple of guesses):
1. Location
The Guinness Storehouse Christmas Market (or the Winterfest, as it’s officially known) is a month-long event that takes place at St. James’s Gate.
2. Dates
The dates (and the event in general!) are still TBC but, if it does go ahead and if it follows last year’s dates, it’ll run from Saturday, November 26th to Sunday, January 1st 2023.
3. Tickets
Last year, the Guinness Storehouse Winterfest came as part of your general admission ticket to the Storehouse. We’ll update this when we know more.
About Winterfest: An evolution of the Guinness Storehouse Christmas Market

Photos from last years’ market @wemakegoodireland
The Guinness Storehouse Winterfest (not pictured above) had its inaugural year in 2021 and it was well worth a visit, if you also wanted to take a tour of the brewery.
Over the course of 5 weeks the Home of Guinness was transformed into a ‘winter extravaganza’ with a show-stopping Christmas tree along with a host of live entertainment and food.
It was a massive improvement on the Guinness Storehouse Christmas Market from the previous year, that consisted of several stalls that stood to the side of the gift shop.
There was also festive menus on offer in Arthur’s Bar or 1837 Bar and Brasserie.
What to expect from the Guinness Winter Village

Photos by @alenamelo
The Guinness Storehouse Winterfest is a month-long event that takes place at St. James’s Gate (still TBC).
Here’s what was on offer at last year’s event:
1. A show-stopping Christmas tree
A show-stopping Christmas tree curated by award winning graphic designer Annie Atkins was one of the highlights of Winterfest.
Atkins is the visionary behind the visual design of Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies.
The collaboration brought an immersive festive experience to the Storehouse, with the tree inspired by iconic Guinness advertising.
2. Music and entertainment
Plenty of pop up music and entertainment, light shows, festive food and more took place over the 5 weeks.
There was live performances that took place throughout the Storehouse, with everyone from The Tiny Quartet and The Fundamentals to A&S Productions taking to the stage.
3. Food and drink
If you tackled the tour, you can grab a pint up in the Gravity Bar, while there was festive menus on the go in both Arthur’s Bar and the 1837 Bar and Brasserie.
4. Hopefully plenty more
Personally, I really like the idea of a Guinness Storehouse Christmas Market, as they’ve plenty of space to do something class and, as the Dublin Christmas Market scene is lacking, it’d be a welcome addition.
Guinness are known to push the boat out, so hopefully this years festivities will be another level up from last year.
More Irish Christmas markets

Photos via Shutterstock
So, there’s a handful of Christmas markets in Dublin to look forward to if all goes to plan. The most notable is the Dublin Castle Christmas Market which is going into its third year.
We’re waiting to hear whether or not Mistletown (Ireland’s largest Christmas event, apparently…) and the Dun Laoghaire Christmas Market will go ahead.
There are plenty of Christmas markets in Ireland confirmed, like:
- Kilkenny Christmas Market
- Galway Christmas Market
- Glow Cork
- Belfast Christmas Market
- Wicklow Christmas Market
- Waterford Christmas Market
FAQs about Guinness Winterfest

Courtesy Diageo Ireland Brand Homes via Ireland’s Content Pool
We’ve had a lot of questions over the last week asking about everything from ‘Is the Guinness Storehouse Christmas Market still running?’ to ‘How much are tickets?’.
In the section below, we’ve popped in the most FAQs that we’ve received. If you have a question that we haven’t tackled, ask away in the comments section below.
Is the Guinness Storehouse Christmas Market a thing in 2022?
We’re not sure. There hasn’t been a market there since 2020 and last years event followed a very different format. We’ll update this when we know more.
When is Guinness Storehouse Winterfest taking place?
The dates (and the event in general!) are still TBC but, if it does go ahead and if it follows last year’s dates, it’ll run from Saturday, November 26th to Sunday, January 1st 2023.
Anna McManus
Thursday 16th of December 2021
Do not go to the Guinness Winterfest. It was a total waste of money. Not at all what our party of 4 expected. To say we're disappointed is mild.